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Guess Interactive 

Yahoo! Model of the Month
Tyrese

January/February 2000

If you were hoping to find Stephanie Seymour, last month's Model of the Month, click here.
 
[ photo ]  Brought to you by guess.com. 

GUESS, Inc. has signed RCA recording artist and Ford model, Tyrese to an exclusive sponsorship agreement. The one-year contract will include advertising, wardrobing, promotions, online presence on www.guess.com, and special guest appearances, events and performances.

   

Equipped with stunning good looks and an extraordinary voice, Tyrese debuted his platinum self-titled album in the Spring of 1999 with such hit songs as "Lately," "Sweet Lady," and "Nobody Else." His music displays all the essence of hip-hop and R&B with great energy and style. Tyrese first gained worldwide exposure in an unforgettable Coca-Cola television commercial. He is a vee-jay on MTV and has also made guest appearances on television shows, "Martin" and "Hanging with Mr. Cooper." His newest release, "Criminal Mind" appears on the "Blue Streak" motion picture soundtrack. Tyrese is a multi-faceted artist - he's a songwriter, musician, actor, model and community activist. His goal is to impart his "can do" attitude to the rest of generation.
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[ photo ]  "GUESS is about self-confidence, individuality and style and we feel that Tyrese represents this image perfectly. He is a strong role model for our GUESS customer," said Paul Marciano, co-chairman and co-chief executive officer of GUESS. "Bringing fashion and music together as a natural union, Tyrese projects the sexy, young and modern spirit that is the foundation of GUESS."

"I am thrilled to be associated with GUESS and am looking forward to making this the most exciting and successful year ever," said Tyrese. "GUESS is a mega brand in the youth market and our partnership is a winning combination."

As a spokesperson for the jeanswear company, Tyrese will appear in GUESS' national advertising campaigns beginning in Spring 2000. Tyrese will wear GUESS products exclusively for all personal appearances, performances and publicity opportunities. In addition, www.guess.com, the company's highly trafficked web site, will feature original content specially created to highlight the sponsorship association. This will include music samples, video clips, a Q&A section, as well as biographical information, photos and performance schedules. Throughout the year, Tyrese will make personal appearances and perform in conjunction with GUESS events worldwide. GUESS will also implement unique promotions whereby customers may enter to win tickets to Tyrese's performances.

The 27th Annual American Music Awards in Los Angeles proved to be something special for GUESS?. Our very own GUESS? spokesmodel, Tyrese, won the award for favorite new artist in the R&B/Soul category. He beat out newcomers, 702 and Eve.  Tyrese wore a special custom-made GUESS Collection suit, styled by GUESS? Italia. In his acceptance speech, he thanked his GUESS? Family and Paul Marciano specifically.

Be sure to watch the 42nd Annual Grammy Awards on Wednesday, February 23, 2000. Tyrese hopes to win the award for Best Male R&B Vocal Performance. He is up against Peabo Bryson, R.Kelly, Maxwell and Barry White.

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Past Models of the Month:
Drew Barrymore, Laetitia Casta, Anna Nicole Smith, Eva Herzigova
Victoria Silvstedt, Claudia Schiffer, GUESS? Men, Valeria Mazza, Korina Longin
Diana Gartner, Julia Valet, Larissa Bonderenko, Bridget Hall, Karen Mulder, Shana Zadrick,
Lonneke Engel, Ingrid Seynhaeve, Ling,
Josie Maran, Wild Orchid, Adia Coulibaly
Daniela Pestova, Frederique, Carla Bruni, Beau Garrett, Carré Otis,
Estelle Lefebure Hallyday, Yasmin Le Bon, Kim Smith. Naomi Campbell
, Rod Brewster and Stephanie Seymour

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